GoPro stock surges after CEO invests $2 million in company shares

Investing.com -- GoPro Inc (NASDAQ:GPRO) stock surged 8% in after-hours trading Thursday after the company announced that founder and CEO Nicholas Woodman invested $2 million in the company through a purchase of Class A common stock.

The investment was made via a trust affiliated with Woodman and signals his confidence in the company’s product diversification strategy. The move comes as GoPro works to expand its product offerings beyond its core action camera business.

"This investment reflects my excitement for GoPro’s diversified product pipeline in 2026 and beyond," said Woodman in a statement. "Our pace of innovation and product development is increasing, and I believe we’re pursuing a number of meaningful TAM-expanding opportunities in both hardware and software that will excite our customers and investors alike."

Woodman emphasized his optimism about the company’s future direction, adding that he’s "investing in what I expect to be a successful next chapter for GoPro."

The CEO’s personal financial commitment suggests a strong belief in the company’s long-term growth potential as it works to develop new revenue streams through expanded hardware and software offerings. GoPro has been working to diversify beyond its traditional action camera market in recent years as it faces increased competition and market saturation in its core business.

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