Google updates AI shopping features ahead of holiday season
Investing.com -- Google has unveiled a major AI shopping update across its platforms to simplify holiday shopping through advanced AI and agentic technology.
The company is upgrading AI Mode in Search to allow users to shop conversationally by describing what they’re looking for in natural language. The feature provides organized responses with visuals, prices, reviews, and inventory information to help users make purchase decisions quickly.
These AI shopping responses are tailored to specific queries and formatted accordingly. For visual inspiration searches, users will see shoppable images, while product comparison queries will generate side-by-side comparison tables with insights from reviews.
Google’s shopping features are powered by its Shopping Graph, which includes more than 50 billion product listings, with 2 billion updated hourly.
The company is also bringing shopping capabilities to the Gemini app, allowing users to find shoppable product listings, comparison tables, and prices from across the web without leaving their chat. This feature is available to all Gemini users in the U.S. starting Thursday.
For shoppers who need products quickly or prefer buying locally, Google is introducing a "Let Google Call" feature. When searching for certain products "near me," users can ask Google to call stores on their behalf to check availability, pricing, and promotions. The feature is rolling out in the U.S. for toys, health and beauty, and electronics categories.
Google is also launching an agentic checkout feature that works with its price-tracking system. Users can specify the item they want, including size, color, and budget, and receive notifications when the price drops. With user permission, Google can then complete the purchase automatically using Google Pay.
The agentic checkout feature is beginning to roll out on Search from eligible U.S. merchants including Wayfair, Chewy, Quince, and select Shopify merchants, with more to follow.
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